Why Success Almost Cost Me My Life

WHY SUCCESS ALMOST COST ME MY LIFE

I believe we all live in our paradigms.

We each have our own unique ways of viewing different pieces of life. One paradigm that I see play out again and again is the idea of “success” as a goal. It has definitely almost cost me my very life.

I coach, teach, and train business owners for a living. I train them on branding themselves to attract and connect with more customers. I see the paradigm of success as a goal as a driving factor in many of my clients and peers lives.

SUCCESS IS NOT A GOAL

I know saying success is not a goal is a challenging claim to make. It goes against the standard paradigm of…I’ll be successful if:

-I drive a lambourghini

-I live in a polo club

-I have the most attractive spouse

This is the standard paradigm we live in. Success as a goal.

WHAT IS THE POINT

My point is that living life with success as a goal is a losing proposition.

Every time I have set a goal and achieved what I thought would be “success”, there was always something MORE available. More money, a even bigger house, an even newer car, more was always available.

This is when I discovered I was living in a losing proposition.

WHAT I DISCOVERED

What became evident for me was that success as a goal does not work, but success as a way of BEING does.

The paradigm then shifts to success is:

-Doing my best

-Keeping my commitments to myself and others

-Loving unconditionally

-Forgiving always

Success for me becomes who I am now, instead of what I can achieve in the future. What I learned is that the only fullfilling paradigm of success, was a state of being. BEING SUCCESSFUL means just that…being…not doing. If first you choose to BE, your best self, then the doing is the natural fruit of who you are being.

Examining and accepting this new paradigm does not occur overnight. Old habits and deep rooted paradigms have a way of creeping back into consciousness. What I’ve learned is to create space for a new paradigm to exist, until it exists naturally in place of the old.

AWARENESS

The gift for transforming into the new paradigm thus becomes awareness. Awareness that you and I do live in the old paradigm and as thoughts and actions happen inside of that, being aware that we are acting in that way is the first step to shifting to the new paradigm.

Creating a mental system to question and become aware of each decision is the vehicle for creating the new paradigm naturally. You may not know this, but I struggle with being a workaholic…most “successful” people are(in the old paradigm).

I remember being faced with a decision of sacrificing  my scheduled family time to complete the a additional project that the completion of which would totally take me to the GOAL OF SUCCESS in my peers eyes. I then practiced my exercise of being aware of the decision, and realized that success for me, was keeping the commitment(to family time in this case, keeping commitments of course in the new paradigm of success) over taking on the additional project that would satisfy the old paradigm.

What will you do to make yourself AWARE as you shift consciousness and your own personal definition of success from a goal to a state of being?

How to Maximize Conversions Today? High-Tech or High-Touch?

Conversion rates seem to be everything in the internet marketing community today.

How much does your offer convert? How many optin? How many complete the upsells? What is you revenue per click?

With this high tech environment, I sometimes feel that we forget to touch the customers. Emails, Videos, and Webinars are cool, but what about really touching the client? I think the customers feel really distant sometimes.

I had a friend recently tell me about one way he was totally rocking out his online promotion. He had a webinar model for his business, but he was converting SIGNIFICANTLY more webinar attendees.

He was actually collecting the phone numbers of all the attendees. After the webinar would end, he would use multiple autodialers to call through the attendees and walk them through their order, handle any objections, and make the sale.

This was brilliant, just another way to be high touch in a high tech world.

Go create an awesome day

Ben